Empowering growth across AI, Out of Home Advertising, SaaS, Commercial Pay TV, Commercial Real Estate, and Professional Services.
TEAM
Meet the leadership of Saffar Capital
As the Managing Director at Saffar Capital, Babak leads the firm’s investment strategy across sectors including Commercial Pay TV, Out of Home Advertising, Artificial Intelligence, Multi-Location Organizations, SaaS, Commercial Real Estate, and Professional Services. He brings a wealth of experience in private equity, emphasizing growth, operational efficiency, and market scalability for portfolio companies. With a hands-on approach, Babak aligns Saffar Capital’s investments with transformative business models and technology-driven innovation. Previously, he held leadership roles in major investment firms, where he directed successful transactions and value creation initiatives, equipping him with deep insights into Saffar’s core sectors. Known for his expertise in adapting traditional industries like media to the digital age, Babak also brings a tech-forward focus in AI and SaaS, helping shape sustainable growth strategies. His leadership style emphasizes collaboration, transparency, and accountability, fostering talent within the firm and its portfolio companies. Under his guidance, Saffar Capital builds a portfolio that drives sustainable growth and impacts key industries, reflecting Babak’s commitment to excellence in private equity.
Mr. Cane is the principal at VLC. He has more than 25 years of experience as a business attorney and advisor, specializing in representing individuals, entrepreneurs and companies in corporate, media, entertainment, technology and financial transactions. Mr. Cane routinely handles public and private securities transactions, mergers and acquisitions, joint ventures, strategic alliances, private equity and debt financings, film financings, intellectual property creation, registration, protection and licensing transactions, technology and on-line agreements, corporate formation and governance matters, executive compensation matters, board and investor relations and corporate and securities compliance. As part of his practice, Mr. Cane acts as general counsel and business advisor for many of his clients, including various start-up companies, wherein he is typically involved in all major business initiatives and transactions. Mr. Cane is also an experienced litigator and trial attorney, and outside of his law practice, is involved with various businesses. Prior to VLC, among other things, Mr. Cane was a partner of Arendsen Cane Molnar LLP, a senior executive at Sony Connect, a subsidiary of Sony Corporation of America (Sony), and held roles with national law firms Katten Muchin Rosenman, LLP, Preston Gates & Ellis, LLP and Robins, Kaplan, Miller & Ciresi, LLP. Mr. Cane received his BA from Cornell University in applied economics and business management (1990), his JD from Loyola Law School (1994), and his MBA from the Marshall School of Business at the University of Southern California (2006). Mr. Cane is licensed to practice law in both California and Texas.
Experienced technology leader and entrepreneur with a proven track record of co-founding and leading innovative startups across various industries, including marketing, e-commerce, and tech-driven platforms. Currently, Co-founder of CETV Now!, an Arizona-based company revolutionizing commercial environment TV marketing with data-driven strategies that help brands engage targeted audiences in real-time. Prior to this, served as Contract CTO for multiple startups, including Uptracker, a global inventory management system for orthodontic offices. With a background in architecture, API development, and team management, I have consistently driven the development of scalable solutions, from Yoroomie, a roommate matching app, to Codeity, a job-matching platform for developers. Known for fast execution, I have delivered high-quality apps in record time, such as Livby, a live-streaming e-commerce platform, Vidfly, a consumer video competition platform, and Showgo, a live-streaming video synchronization app. I bring a unique blend of technical expertise, leadership, and entrepreneurial spirit, consistently delivering value for startups and driving growth through strategic tech solutions.
Tagan is an accomplished Chief Operations Officer (COO) with over 15 years of experience driving operational excellence and strategic growth. Known for his ability to streamline processes, optimize performance, and lead cross-functional teams, Tagan has a proven track record of delivering results in complex, fast-paced environments. His leadership style is focused on fostering a culture of collaboration, innovation, and continuous improvement, helping organizations navigate change while achieving long-term business objectives. With a deep commitment to operational excellence and a forward-thinking approach, Tagan continues to make significant contributions to the success of his company, positioning it for sustained growth and competitive advantage in the marketplace.
Siddney is a skilled Chief of Staff with experience supporting senior executives in dynamic, fast-paced environments. She brings a proven ability to anticipate needs, streamline operations, and drive strategic initiatives that keep leadership teams focused and effective. Highly organized and detail-oriented, Siddney excels at managing complex calendars, coordinating executive travel, and facilitating high-level meetings with precision and discretion. Known for her sound judgment and calm under pressure, she ensures seamless communication and alignment across departments. Trusted for her professionalism, resourcefulness, and integrity, Siddney is dedicated to creating efficiency, fostering collaboration, and contributing to the overall success of the organization.
Nicolas Rojas is a self taught software developer. He started working as a freelance developer at age 13, started his first company Imagine Apps at 17 and bootstrapped the company to over 100 employees. After working in hundreds of software projects, he decided to create Dapta, a no-code platform for building AI automations and integrations. Winner of the National Award for Young Talent in Colombia in 2021.
Melissa plays a key role in coordinating our Latin American team as well as supporting Saffar Capital’s leadership and daily operations. With a background in administration, HR coordination, and project management, she ensures smooth communication, organization, and execution across multiple business functions.
She brings a proactive, detail-oriented approach to managing priorities, coordinating internal initiatives, and fostering collaboration across teams. Known for her professionalism and adaptability, Melissa helps keep complex projects and leadership objectives on track.
Fluent in English and Spanish, she contributes to Saffar’s global reach and client engagement efforts, bringing efficiency and clarity to every task she handles.
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